Facebook just launched its answer to Snapchat stories. Of course, as we all know, Facebook owns Instagram and Instagram has been offering stories to users for a while, but this new feature is entirely contained in Facebook.

This week, I was having a meeting with an influencer and talking about Snapchat in comparison with what some other platforms are doing and what seems to make Snapchat the most unique is its face filters. However, after previewing some of the face filters that are going to be available through Facebook’s stories a few months ago, my question is: how is that Snapchat stock going?

As we know, Facebook is the dominant beast in the social media world, just like Google is the dominant beast in the search and web world. Due to Facebook’s ability to constantly - and quickly - innovate and see what’s creeping up on them, they know what they have to change in order to keep up with what users want. Will Facebook stories finally be what kills Snapchat? Will this Facebook update make Snapchat less relevant? My guess is yes, absolutely, though I’m sure there are many who will disagree with me. What this latest Facebook innovation is going to do is stop the flow of people jumping ship from Facebook to Snapchat or Instagram to Snapchat.

The uniqueness of Snapchat is gone. Facebook now has secret conversations and stories so you can have a conversation with someone that will disappear in 5 seconds, 10 minutes, or 24 hours. Everything unique that Snapchat brought to the table is now being exploited by Facebook, and I personally feel that the face filters on Facebook are 10 times better than Snapchat’s in both terms of texture and use.

Snapchat just became less relevant, and it’s going to be very interesting to watch what happens as time progresses.

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